• 17 x 130mm rear hub spacing
• Zero dish rear wheel
As makers of hubs they are familiar with "the industry" changing standards on hubs merely as a way to force new sales, and as a seller of the hubs they make themselves, they know what helps or hurts sales at the hub-maker's end of things. Apparently, they don't agree with what "the industry" has been doing on wheel hub "standards" during the past decade.
I would not be surprised to hear people at Hope say something like,
Well, actually, when people raised concerns about 100mm wide 9mm axle fronts and 135mm wide 9mm axle rears, we did have 150mm width thru axle rear and 110mm width/20mm axle front standards already for wheel & frame sturdiness, but apparently hair-splitting of existing sizes was more important and so "the industry" needed to create multiple sizes shy of the DH standard, selling them with false claims regarding "improvements" through such things as 15mm axles rather than 20mm axles, or 143, 145, 147 and 148mm widths when we already had 150. And why do we have 100mm wide 15mm when there's 110/20? Well, we're tired of that shit, so here's our project bike. Quit mucking about with people's wallets already, "industry."
In fact, with those two bullet points, that's precisely what they've said.
Pretty good craic from Hope, if you ask me.