When the video for the first round of the SuperBro of the World (SERIOUS!) ends up more over-produced than the 2d Duran Duran album, you know you're MAINSTREAM BRO! It's like traveling to Monaco, full boat, on the company card!
Overheard thanks to my trusty drone flying around Corral, Chile:
--This year we are the Spokesman for the Industry. Our videos have to focus on lifestyle, exotic locations, enviable views, interesting locals, rare food items, indigenous flora/fauna, and of course, the bikes. The lust objects themselves!
--Right. Totally agree. It's not about racing or riding skill, it's about being in enviable locations riding bikes you can only dream of riding.
--Exactly. Can't agree more.
--Product placement, then.
--Lots of product.
--But subtle. And with Euro music in the background.
--Right. Again, totally agree. Should feel like you're on vacation at a club at 3 AM on the French Riviera. I mean, who ever gets to do that?
--On the money. Bang on the money. Give that man a cigar.
Instead of 20 mins of Hollywood, I'd take 4 mins of RAW.
Rather than an airbrushed version of a model who's had 4 different facial re-making surgeries already, I'll take the natural woman.
But thanks for trying to drag me up your social ladder. I appreciate your thoughtful ways, how you make me feel guilty for not liking the fancy version. Quite sly.