It is beyond cavil that in the 21st Century, in the United States of America, both online and in that despised physical corporal world everyone wants so badly to escape,** you must, as a participating citizen of this great social enterprise heretofore referenced as the United States of America, stay current with whatever new idea, phrase, or 140-character utterance is considered your age-cohort-reflective version of the jr high school or high school student's idea of "popularity."
Upon such notions are great nations built.
Likewise, because in this same time period people are tired of thinking of what's straightforwardly obvious and true, self-concept must be built in the negative. You are not this, you would never be that, how can anyone possibly think ________ is socially acceptable, etc. In your age-cohort-reflective social colossus --that very same think tank of social media trend building into which Zuckerbergs tap for manipulation to fiscal advantage-- you will employ what you consider "humor" to further show your Good Citizen status, and this "humor" will also be cast in the negative. You choose a masticated and pepsin-deconstructed version of irony, one so digested into constituents it shouldn't still be running under the same label.
But you have motive force, you can build trends.
You might build one based on something you saw elsewhere. But you wouldn't credit the source, because that might make you look unoriginal, and the "ironic" display shouldn't ever match the comic construct to which it aspires. That would have too much substantive integrity, which isn't a good fit in your nugatory world.
**Hence the obsession with online as reality, face buried in smartphone/tablet/laptop/desktop display, more energy into twitter and facebook than in talking to neighbors and thinking about who might be playing "no cookie crumbs on my paws" when examining public spending and yes-votes by those you believed to represent your interests fairly adequately and _____________ (with progress always in mind / always conserving fiscal resources in the most prudent manner), et cetera. Tell me I'm not correct here.