That's why when I write stuff on my blog, I stick to the perspective of a 12 year old boy who is really insecure about where he fits into his 6th grade classmate social hierarchy.
Yes, it's an energy drink commercial from Europe. However, it's awesome to see mountain biking going more main stream!
Really? It's "awesome" to see that?
Why is that?
Can you name for me one major theme, item, tool, device, concept or principle that was improved, or at least not diminished or weakened in any way, by its "going mainstream"?
Or is it just that Shawn Spomer would like to make 100k/year for writing things from that above-stated perspective of the insecure 12-year-old who really wants peer acceptance and can't stand the fact that he has slightly crooked teeth, freckles, or the wrong clothes?